Trial Window Diagnostics
A four-week reading of day-0 to day-14 behaviour, including what not to count as “intent”.
On the listingSubscription funnel tracking
Measure the subscription path the way finance already talks about money.
Apiqueuegrid is a Bangkok teaching studio for app analytics. We train product, growth, and data pairs to name events, time trial windows, and read paywall drop-off without inflating weekly-active charts.
“The Event Ledger module forced us to stop calling every tap a ‘conversion’. Finance finally recognised the funnel.”
Pimchanok Wattana · product lead, Bangkok streaming app · Funnel Bench
“Useful, though the optional homework on SKU mapping ran long for a two-person team.”
Marc · Chiang Mai · Trial Window Diagnostics
Flagship
Subscription Funnel Instrumentation
An eight-week live bench for teams who already ship a subscription surface and need a shared language between product and revenue ops. You leave with a named event map, a trial clock you can defend, and a cancel taxonomy that does not hide involuntary churn.
Facilitated from Soi Petchburi 4, with remote seats for teams outside Bangkok. Instruction is in English. Pricing is published on the course page and is informational only — no checkout on this site.
11
cohorts hosted since 2019
68
product teams from Thai subscription apps
8 wks
standard Funnel Bench cadence
3
Bangkok facilitators on the desk
Programmes
Shorter desks beside the flagship
Paywall Copy Lab
Screenshot-led critique of offer stacks, legal footnotes, and first-charge confirmation screens.
On the listing
Revenue Taxonomy Workshop
One intensive day to align SKU names, promo flags, and refund events with finance.
On the listingMethod
We teach measurement before storytelling.
Most dashboards in subscription apps are assembled to impress a weekly review. Our pedagogy starts with the ledger: what was promised, what was charged, what was refunded, and what the person tried to cancel. Storytelling comes after the counts are stable.
Learners in Thailand often juggle bilingual paywalls and regional billing partners. The studio treats that as normal instrumentation work, not an edge case.
Observatory
A public map of funnel stages.
The Funnel Observatory page is our living sketch of trial, paywall, first charge, renewal, and cancel intent — written for teams who need a shared vocabulary before they open a course.
Journal
Field notes from recent benches
Where Thai subscription apps lose payers between trial day 3 and day 7
A quiet interval that dashboards often average away, and why billing partner latency belongs on the same chart.
Read the note
Naming events so finance and product share one funnel
A working vocabulary that survives a change of analytics vendor.
Read the noteVisit
Write to the desk before you pick a seat type.
Tell us what you ship and which stage of the subscription funnel is currently unreadable. We reply from the Phayathai studio, usually within two working days.