Subscription Funnel Instrumentation
Live bench covering event maps, trial clocks, paywall impressions, first charge, renewal, and cancel intent. Designed for a product + data pair.
Open the full syllabusCourses
Programmes for teams who already ship a subscription.
Each desk below assumes a live app, not a pitch deck. The flagship has a full syllabus; the others are listed so you can choose a narrower problem.
Trial Window Diagnostics
A close reading of day-0 to day-14. You learn which timestamps belong to the UI, which belong to the billing partner, and which emails fire too early.
Listed as a standalone desk; many Funnel Bench alumni take it when a new partner goes live in Thailand.
Paywall Copy Lab
Not a copywriting class. We annotate offer stacks, annual toggles, and legal footnotes until product, design, and counsel agree what the screen claims.
Revenue Taxonomy Workshop
SKU names, promo flags, refunds, and family plans aligned to a single export finance can trust. Bring someone who owns the catalogue.
Cancel & Winback Signals
Separate voluntary leave, involuntary churn, and pause. Then decide which messages are allowed to fire. The studio will not write your emails for you.
Seat types and baht figures live on pricing. To ask which desk fits your current blind spot, write to the studio.