Journal

Field notes from the bench, not vendor recaps.

Short essays written after studio sessions. They assume you already ship a subscription and are tired of weekly-active as a stand-in for health.

Mobile subscription screen being reviewed

March 2026Trial windows

Where Thai subscription apps lose payers between trial day 3 and day 7

A quiet interval dashboards average away, and why billing partner latency belongs beside the email calendar.

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Team agreeing on event names

January 2026Taxonomy

Naming events so finance and product share one funnel

A working vocabulary that still makes sense after you change analytics vendors.

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Phone showing a paywall screenshot

November 2025Paywalls

Reading paywall screenshots like a researcher

How the Copy Lab treats footnotes, toggles, and bilingual claims without turning into a design critique club.

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Desk with analytics printouts

September 2025Metrics

Why weekly active is a poor proxy for subscription health

WAU can rise while first charges fall. The packet should not allow both stories without a footnote.

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Quiet desk work on cancel instrumentation

June 2025Cancel flows

A quieter way to instrument cancel flows

Capture intent without turning the leave sheet into a twelve-question interrogation.

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